Trade Marketing Manager

JeddahIFast Moving Consumer Goods/ Durables

Description de fonction

The Trade Marketing Manager plays a key role within the Country Sales team, driving excellence in store (4P- product, price, promotion, place) execution across key customers/key accounts. The role will also focus on building expert knowledge in the key categories and sharing this with the customer in order to build long-term partnerships and increase profit and sales.

Profil

The Trade Marketing Manager plays a key role within the Country Sales team, driving excellence in store (4P- product, price, promotion, place) execution across key customers/key accounts. The role will also focus on building expert knowledge in the key categories and sharing this with the customer in order to build long-term partnerships and increase profit and sales.

  • Create effective success models by using insights gained from an understanding of the category, consumer, channel, customer & shopper.
  • Create, validate, improve & ensure execution of category growth Platforms
  • Validate LSM’s (Local Success Model)
  • Conduct extensive 4P reviews to improve in-store compliance & Trade Strategy
  • Deliver NPD launch tools, compelling selling presentations & identify the 4P tactics that are required for communication for Sales Teams to execute excellently
  • Manage Trade Investment at a category, segment & promotional grouping level to improve profitability
  • Work with Sales Teams, Sales Finance & Marketing teams to ensure accurate Forecasts are delivered
  • Conduct effective Return On Investment analysis of proposed strategy to identify financial opportunities for improvement that meet overall strategy & promotional objectives
  • Create compelling selling presentations which enable our Sales Teams to execute the Trade Strategy
  • Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a 4Ps Local Success Model for Sales execution
Descriptif de l’organisation et du département

The company is a world leader in FMCG home, hygiene and health brands with a history of nearly 200 years of innovation for consumers across the world. The company is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index, with operations in over 60 countries, 6 continents and more than 40.000 employees across the world.

Offre

Salary + Benefits

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Milan Upadhyay Recruitment Consultant Dubai
Trade Marketing Manager Informations offres d'emploi
66550
Marketing Manager
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